Have you ever considered building a social media toolkit for your business? In this limited edition podcast, Cynthia Lamb pulls back the curtain on the ups and downs of launching a product or service. The show about the joys and challenges of running a business with your spouse. In this show, top entrepreneurs reveal their one strategy that led their business to massive growth. In this show, Sharon Richmond interviews leaders about overcoming challenges, lessons learned and what helps them make an impact in their organization Reach your full potential professionally or personally, with lifestyle designer and performance coach, Esco Wilson. In this show, Katy Valentine explores how to pursue both entrepreneurial success and spiritual authenticity. This show help listeners find inspiration and creative ways to think about business. This show focuses on challenges coaches face and how to overcome them. This show analyzes high-earning online courses and identifies what makes them so successful. In this show, successful entrepreneurs share their unique perspectives on making it. Struggling to write copy for your website? See our guide to website copywriting strategies. Looking for an online course platform? See our review of 21 top course platforms. Interested in selling online courses? Our 12-step guide explains how to sell your online courses. Researching the right social media marketing tools is key when it comes to being a social media marketing manager.Want to create an online course? Our ultimate guide shows you how it's done. SummaryĪ social media toolkit is really useful if you’re new to social media, or you’re new to a company that doesn’t already have a social media toolkit in place. Things don’t get lost or forgotten, and you and your team can focus on making sure everything gets done in a consistent way. The toolkit also helps you keep your social media consistent.īy bringing together all the different parts of what makes a great social post in one place, you’ll ensure your social media reaches a minimum level of quality that will help your organization reach its goals.Ī toolkit, and keeping everything in one place, makes everything easier to manage. However, a social media toolkit goes beyond efficiency alone. Whether you include a tone of voice guide, or a style guide for creating assets, it’s important that these resources are in a shared location if there are several people working on your social media plan. However, you’ll need to refine a toolkit that suits the way you work, so you don't spend time on tools that aren't fit for the job.Īt a basic level, your toolkit should include basic guidance and a checklist to help a newcomer to your organization, or the person you report to, understand how you’re using social media most effectively and to make sure you're sticking to your social media plan. The tools in your social media toolkit should work together to make you productive. With the expectation to post every day, it can be difficult to produce and manage so much content.Ī social media toolkit can help you get your social media done more effectively. Free Facebook post templates for social media kitsĮdit this template Why you need a social media toolkit Here are a few Facebook post templates to include in your social media kit. Speaking of templates.you can use Adobe Express to create and share social media templates with your team. Some social media toolkits include the tools you need, such as a content planner, or a social media content calendar, or even templates for posts. However, toolkits can also serve a more specific purpose, such as to build hype around a certain event. Toolkits are important because they provide a code of best practice for using your social media effectively. However, a social media toolkit can also be a guide on how and what to post on social media when you're sharing a campaign with other individuals or businesses. Starting with a social media marketing calendar is key to getting organized and setting out your strategy. It lets you and anyone else on the marketing team know exactly what your social media strategy involves. What is a social media toolkit?Ī social media toolkit is the ‘how to’ guide for your company or brand’s social media strategy. This exercise will save you time in the long run. We’d recommend making your own social media toolkit so your team knows how to create social posts that get great engagement. A social media toolkit arms you with the basic knowledge and resources you need to excel on social media and will help you move away from using an Excel sheet for all your social tracking and planning. Or maybe you have a few social media tactics under your belt, but have stumbled on challenges you didn’t expect.Įnter the social media toolkit. So you’re aiming to grow your social media marketing but don’t know where to start.
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